"I wanted to do something culturally significant, wanted to create a real pop-culture moment," said Marc Ecko of Marc Ecko Enterprises. "It's this completely irreverent, over-the-top thing that could really never happen: this five-dollar can of paint putting a pimple on this Goliath."
Ecko acknowledged that his company had rented a 747 cargo jet at San Bernardino's airport and covertly painted one side to look like Air Force One. Employees signed secrecy agreements and worked inside a giant hangar until the night the video was made. Ecko declined to say how much the stunt cost.
"It's not cheap," he said. "You have to be rich."
Nice to see some culturally significant people using their riches to poke a prod the public discourse...